President Serdar is leader of the fictional country of Serdaristan. His part comes into play whenever Bad Company needs a ride out of the country to pursue mercenaries. After taking him hostage in order to succeed in getting his private gold-plated gunship, he falls out of the story until the mercenaries get a hold of him later. He is rescued in the nick of time by Bad Company and dropped off on a small island after the ordeal. It's obvious that the country Serdaristan is named after him.